Close up, lifestyle or scale shots are great for highlighting elements of your product that you want to be noticed. If you’re a fashion brand, a lifestyle photoshoot brings your work to life.
To pull off a well-styled product photography shoot, you need a little preparation.
Firstly, define your style. Are you minimalist, industrial, quirky, organic? If you’re minimalist you won’t want to clutter your photos with other elements.
Pro Tip: Whatever your style is, make sure this follows through with the rest of your brand.
Some things to consider:
Know the rule of thirds. This is a simple rule is when your photograph can be evenly divided into thirds, and the main focus of your photo lies within the intersection of those lines.
Demonstrate size, scale and fit by using a model. This helps people to visualise how it’ll actually look on a person.
Remember branding. Use colours, shapes and patterns consistent with your current branding and brand message.
The point is to sell your product. Don’t let anything else in the image draw attention away from what’s on offer.
Show off the benefits of your product. If your product can solve a problem, dedicate a photo to it doing just that.